3 Strategies to Leverage in 2024
New year means new you, but for us marketers that doesn’t mean going to the gym or reducing your calories. Today, I’m going to walk you through three of the changes I have seen in the marketing wor...
Where Most Brands Fail - New Customer Journeys
How to 5X Your Return on New Customers In the 12 years I have been working with brands, I have found only two ways to grow you online business: Increase the number of orders your existing customer...
So, I get this question quite often…., “Josh, what’s the number one way to increase sales for my online store without spending any money?” I would have one answer - Tag your customers, segment the...
1+1 = 3 with Alchemy - Use Psychology to Increase Brand Value
Today, I’m going to walk you through some of the concepts discussed in one of my favorite marketing books, Alchemy by Rory Sutherland. This book taught me the importance of psychology in marketing....
Do you know what r naught is? Surprisingly, post-covid, more people actually do know what this term means. Put simply, it is the basic reproductive number of a virus. Scientists use this formula to...
The 3 Best Ways to Track Advertising Sales on Shopify
So you’re running advertising, but you don’t know how to track your attributed sales. Today, I’m going to walk you through 3 ways to track your sales without tracking pixels. When given an option ...
5 Ways to Increase Average Order Value
I don’t care what you are selling online, there are three basic ways in which you can increase top line revenue and they all need to go up!You need to increase: New Customer Acquisition Average Or...
Using AI to Quickly Create SMS Campaigns
Introduction Did you know 61% of marketers still don’t use SMS marketing? Additionally, the average open rate for text message marketing is 98%. (Reference) So the question is, do you use SMS marke...
3 Reasons Why You Should Pick Shopify Over Squarespace
Introduction So, you want to start selling online but the question is, what is the best selling platform for you? Today, I’m going to show you 3 reasons why Shopify is better than Squarespace. Let’...
Automate Sales on Your Shopify
Introduction Did you know the average Shopify store only makes $2,000 dollars a month?(https://websitebuilderinsider.com) Given this is such a low figure, we need to find the best way to not onl...
Chat GPT vs Me - 1 Million to 10 Million
Introduction I have helped brands generate tens of millions of dollars in sales on their Shopify over the past 10 years. Today, I’m going to ask Chat GPT to create a Shopify marketing strategy and ...
Million Dollar Store Promotions
Introduction Did you know more than 64% of online consumers wait to buy things until they go on sale? Additionally, more than 59% search for promo codes before buying anything online. (www.invespcr...