3 Reasons Why You Should Pick Shopify Over Squarespace

Blog or Store?

The first question you need to ask yourself is what are you trying to build? The reason this is so important is because both platforms pros and cons. But essentially it comes down to one questions.

Are you a trying to build a beautiful website with e-commerce abilities? Or are you trying to build a highly efficient e-commerce website that focuses on sales?

Shopify is an e-commerce platform that can scale with you. Whether you’re making $100 a month or $100,000,000 a month, Shopify can serve you.

Conversely, Squarespace started in 2004 as an easy to use personal website builder with e-commerce abilities added in 2013.

Because Shopify was designed around e-commerce, it provides you with many features that other platforms simply can’t. This includes things such as

• being able to accept all major forms of payment in all currencies.

• integration with tax softwares like Avalero

• strong integrations with enterprise software

• advanced inventory management software

Bottom line, if you are trying to build a robust e-commerce business then Shopify is the only option for you.

Shopify App Store.

With over 8,000 apps on the Shopify App Store, Shopify has by far the most comprehensive app store. Applications can help your online store in multiple ways, including:

• Marketing
• Shipping
• Finances
• and Analytics.

With the Shopify App store you can customize your e-commerce store in a way that best serves your business. The Shopify app store includes applications that not only help you run your online business but grow your online business.

Conversely, Squarespace has what they call the Squarespace Extensions with very few extensions that you can add onto your online store. This lack of additional applications truly limits your ability to not only integrate with existing platforms but also limits your competitive advantage in the marketplace.

Marketing

Starting your online business is easy. But growing your online business is hard. The best way to grow your online business is through highly strategic and effective marketing and this can only be achieved by having as many tools as possible to utilize. So when you are looking to maximize your opportunities to grow, you are just clicks away with Shopify.

Email:

The number one revenue generator for most online stores is Email marketing. Although Squarespace does have some built in features for email marketing, Shopify provides you with access to some of the best email marketing software available through the Shopify app store. Platforms such as Klaviyo will allow you to get email campaigns out quickly and easily.

If you are looking for more information on the best email marketing softwares on Shopify, I have already created a multiple posts that outline my favorite platforms.

SMS:

The second most beneficial form of marketing is SMS marketing and similar to Email, your options are limited with Squarespace. Conversely, there are over 400 options for you to choose from on the Shopify app store!

Integrations:

Lastly, Shopify provides you with greater abilities to not only integrate with the most popular social advertising platforms but recently introduced new ways for you to reach more customers similar to your own via Shopify Audiences. This tool that is exclusive to Shopify customers allows you to target other Shopify customers similar to your own.

Overall, Shopify has more marketing tools to help grow your online store than Squarespace does. It comes with more built-in email marketing tools, and gives you access to many marketing apps. Shopify has superior integrations to Squarespace too, making it the overall winner here.

Conclusion

Overall, Shopify provides those looking to grow their online store with countless opportunities to do just that, grow.

If you are an independent creator, blogger, or regular joe looking to dip your toe into e-commerce then Squarespace is likely the better option for you.

But if you are looking to create a powerhouse of a digital marketplace, you truly only have one option and that’s Shopify.

So start your Shopify store today and watch some additional videos that I have created that will help you to go and grow your Shopify.

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