In 1989, while working at CERN, Tim Berners-Lee proposed to create a global hypertext project, which later became known as the World Wide Web. During 1991 to 1993 the World Wide Web was born. Text-...
It’s 2013, and Facebook announces the pixel. Well, two pixels actually. One for helping you to create custom audiences (retargeting pixel) and one for tracking conversions on your website (convers...
In 1898, E. St. Elmo Lewis developed a model that mapped a theoretical customer journey from the moment a brand or product attracted consumer attention to the point of action or purchase.[1] St. E...
Abandonment Issues? - Cut cart abandonment in half and increase recovery 7X with this strategy.
Web shop systems began right after the Internet became a mass medium. With the launch of the browser Mosaic in 1993 and Netscape in 1994, the development of the Internet created an environment in ...
Above the Fold - Where 77% of Your Audience Lives
As marketers (and digital experts) we sometimes use phrases but don’t understand their origins. Above the fold is the upper half of the front page of a newspaper or tabloid, where an important ne...
Individuals are highly influenced by the pressure and norms exerted by groups. As an idea or belief increases in popularity, people are more likely to adopt it; when seemingly everyone is doing so...
PayPal was originally established by Max Levchin, Peter Thiel, and Luke Nosek in December 1998 as Confinity, a company that developed security software for hand-held devices. Having had no success...
200% Increase in Conversion Rates
Online conversion rate optimization (or website optimization) was born out of the need of e-commerce marketers to improve their website's performance in the aftermath of the dot-com bubble. In tha...
The 18th century entrepreneur Josiah Wedgwood pioneered many of the marketing strategies still used today, including the satisfaction-or-money-back guarantee on the entire range of his pottery pro...
One of the first shopping carts was introduced on June 4, 1937, the invention of Sylvan Goldman, owner of the Humpty Dumpty supermarket chain in Oklahoma. One night, in 1936, Goldman sat in his off...
This is a follow up to Email Marketing 101 - which you can read here. Email marketing is still one of the best revenue generators of e-commerce, even today. Although conceptually the same, new comp...
The practice of market segmentation emerged well before marketers thought about it at a theoretical level.[5] Archaeological evidence suggests that Bronze Age traders segmented trade routes accor...