
Boost Abandoned Cart Recovery by 300%
What’s your abandoned cart rate? On average, a whopping 7 out of 10 customers will abandon your cart. So, how do we get them back? Based on experience, over 90% of abandoned carts are not recovered...

10 Ways To Convert More Customers
So, you either just started your new store, or, you have an existing business but sales are flat. Well this morning, I’m going to show you 10 ways to increase conversion rates on your Shopify in un...

81% of Americans admit that they are creatures of habit. And 1 in 5 have not changed their routine in over 10 years. (https://swnsdigital.com/) Routines are powerful aspects of the human condition....

Get it Poppin' - How To Use Pop Ups on Shopify
Pop-up ads originated on the Tripod.com webpage hosting site in the late 1990s. JavaScript provided the capability for a web page to open another window. Ethan Zuckerman claims he used that capabil...

Limited Time Offer, Today Only, While Supplies Last The "Disney Vault" was a term formerly used by The Walt Disney Company for its policy of regularly placing sales moratoria on home video...

60% of Customers Do This - 5 Proven Discount Strategies to Grow Your Shopify
Coca-Cola's 1888-issued "free glass of" is the earliest documented coupon.[6][7] Coupons were mailed to potential customers and placed in magazines. It is estimated that between 1894 and 1913 one i...

Loyalty Programs - Increase AOV and CLV on your Shopify
In 1929, Betty Crocker issued coupons that could be used to redeem for premiums like free flatware. In 1937 the coupons were printed on the outside of packages, and later the Betty Crocker po...

Abandonment Issues? - Cut cart abandonment in half and increase recovery 7X with this strategy.
Web shop systems began right after the Internet became a mass medium. With the launch of the browser Mosaic in 1993 and Netscape in 1994, the development of the Internet created an environment in ...

PayPal was originally established by Max Levchin, Peter Thiel, and Luke Nosek in December 1998 as Confinity, a company that developed security software for hand-held devices. Having had no success...

200% Increase in Conversion Rates
Online conversion rate optimization (or website optimization) was born out of the need of e-commerce marketers to improve their website's performance in the aftermath of the dot-com bubble. In tha...

The 18th century entrepreneur Josiah Wedgwood pioneered many of the marketing strategies still used today, including the satisfaction-or-money-back guarantee on the entire range of his pottery pro...